SEO :- Search Engine Optimization
As we know this world is introducing many new technologies every day. All day new applications and websites are created, as per Netcraft survey reports in January 2018, 7.2 million computers had created 1.8 billion websites. But there are 172 million active sites those get regular changes.
What is SEO ?
Whenever we surf on search engines like google,yahoo,bing etc. , we search for a particular Keyword. Let’s take an example of keyword “Newton” , if we search this keyword in google, the first website “Wikipedia” comes up. this is because of organic search, we will tell you about organic search later in this article. But why only wikipedia ? , why not other sites ?
This is the point where
SEO comes in. When we search for the term “Newton”, we get a list of
websites related to the keyword we have searched.
A fact is that google cannot see or listen your content. So, to show your content to google, you have to make sure that your website’s content should be relevent to the heading given by you. Also you should write some keywords in the discription of your website.
This will help google to understand that what is your topic about.keywords play a very important role in ranking your website on #1 position.
Some notable things :
- To make sure you have taken relevent keywords in the discription,tags and heading.
- Make sure that the keywords written in your description must be more searchable and trendy, so that visitors can reach to your content easily.
- Make sure that your thumbnail should be catchy, attractive and related
to your content. You should stick to your content.
- Your content should not be too bulky or should not be out of the topic.
- You can add some catchy titles on the heading to attract people.
What is organic search?
It is a method for entering one or several search terms as a single string of text
into a search engine. Organic search reasults, appears as paginated lists, are based on relevance to the search terms; and exclude advertisements.Whereas, non-organic search result do not filter out pay per click advertising.
There are 2 types of SEO:
- Black Hat SEO
- White Hat SEO
What is Black hat SEO?
When the owner apply any tricks to fool the search engines like Google, to place their website on the #1 rank is known as black hat SEO.
For example if I have a website and that is all about farming. Then just to place my site on rank #1, I use some of the keywords like #farmingtechnology #farmingsubsideis #dairyfarming in the tags and description this way I can easily rank my website on rank #1.
But some users write some other keywords like #illuminati #modernmobiles #sweetsshop which are not relevant to their topic and when someone search for these keywords for example #illuminati they will show my website which is all about farming. Just to attract traffic on my website.
This is how Black hat SEO works.
What is White hat SEO?
When the owner of the website does not apply any tricks to Google and their content is relevant to the article with the correct keywords written In the tags and description. And because of these their website showed up in only one organic search.
This is how White hat SEO works.
How to rank your website on rank #1 ?
- First step is to Make your content in your way. You have to understand
the topic and then you have to provide it to people.
- You can read articles from other websites and can make your own
content by understanding the concept of that topic.
- Stick to your content. Do not write useless things in your article.
- Use correct and relevant keywords in the description and tags of the article.
Hope you like my article and if so please read my article on PUBG too.
Read this article too:- Advance your site using SEO